Neither baked nor fried? Then how the hell are BRB chips made?
We use a cool new technology called popping. Think of it like popcorn but made from potato and in the shape and with the crunch of chips. We start with 100% potato ingredients and cook them using a combination of heat and pressure with zero oil in a mini pressure cooker type of a popping machine. After the chips are popped, we garnish them with our unique and delish flavours and a little bit of rice bran oil. This makes our chips super light, extra crunchy, and really makes the flavour stand out.
How are BRB chips healthier than regular chips?
BRB Popped Chips is a legit smart-snack with some serious healthy creds. First up, our chips have 60% less fat compared to the regular fried potato chips. Heck, even when compared to baked chips, BRB has around 30% less fat.
Next, every serving of BRB Popped Chips (25 gm) has roughly only 110 calories, around 20-25% lower than fried chips and nachos.
The little oil that is used in BRB chips is high quality and healthy Rice Bran Oil. Our chips have zero cholesterol and are trans fat free. The oil is never heated and only lightly sprinkled on the chips to garnish them. This also makes us one of the only healthier potato chips available in the market.
If there’s 60% less fat in your chips then what is it replaced by?
Aha, that’s a good spot – the lower oil in our chips is replaced by potato ingredients, making BRB chips more wholesome and potato-y. For the mathematically inclined, this means that BRB chips have 35% to 40% more potato ingredients than regular fried chips.
Which oil do you use in making popped chips?
We use the highest quality Rice Bran Oil (RBO) for making BRB Popped Chips. Most packaged snacks in the market use palm or palmolein oil which have high levels of unhealthy saturated fat – we stay away from these.
RBO contains a much higher proportion of heart-healthy unsaturated fat (75%). As a result, RBO has less than half the amount of unhealthy saturated fat as compared to palmolein oil. Further, RBO is a good source of Vitamin E and also provides antioxidant and anti-inflammatory properties.
Do BRB chips contain cholesterol?
There’s zero cholesterol in our chips. Yes, you read that right – zero, nought, shunya, null, zot – you get the drift.
Is there any trans fat in your products?
Our chips are trans fat free as we use high quality Rice Bran Oil.
Is there any saturated fat in BRB chips?
There’s a very small amount of saturated fat in BRB Popped Chips, which comes from the naturally occurring saturated fat in rice bran oil. There’s approximately 0.8 gm of saturated fat in every serving (25 gm) of BRB chips. This amount is around 80% lower than the saturated fat contained in the leading brands of fried chips due to a combination of lower amount of overall oil and a healthier oil type (rice bran oil) used in our chips.
How can chips be smartphone friendly?
Coz we add so little oil to our chips that your hands don’t get greasy. So you can keep gaming, chatting or scrolling on your smartphone while binging on BRB Popped Chips without having to worry about those greasy fingers. BRB gives you a smudge-free experience. Don’t just upgrade your smartphone, but also give your snacking the BRB upgrade!
Which all flavours are BRB popped chips available in?
Currently, we have our popped wonders in three unique and delicious flavours on popped potato chips – Bhel, Sweet Chipotle, and Salt & Pepper. We will continue adding lots of more tasty and fun flavours in the future.
Are your chips made from potato or is there any rice flour etc. added?
BRB Popped Chips are made from 100% potato ingredients. We use a form of dehydrated potato in our popping machines. There’s no rice flour, or tapioca starch, or any other non-potato additives included in our recipe. This gives you a wholesome and satisfying potato chip and none of that rice-y taste.
What are those abbreviations such as “2M2H” on your packs?
Ah well, we’re glad you noticed. Each of our flavours have their own unique personality and the abbreviations denote this personality type. For example, “2M2H” stands for “too much to handle” and is the personality of our Sweet Chipotle flavour due to its hot and smoky characteristics. Does this describe your personality too? We leave you to figure out the other abbreviations on your own. Do give us a shout out on Insta or FB telling us which flavour personality describes you the best.
Do your chips contain any MSG?
Nope. There’s no MSG added in making our chips. Zilch. Nada.
Are there any artificial flavours or artificial colours added?
No, we don’t add any artificial flavours or artificial colours. Some of our flavours are very complex mixtures containing tens of different ingredients to get the right taste notes, but none of them have any artificial constituents.
Are BRB Popped Chips gluten-free?
Yes, BRB Popped Chips are gluten-free based on the relevant regulatory requirements (less than 20ppm of gluten). All our ingredients are by design free of gluten. Further, we have also lab tested our products with no gluten detected. However, our products are processed in a plant where gluten containing products are manufactured.
Are there any nuts, dairy or other allergens in the chips?
All the ingredients that we use are free of gluten, nuts, milk or milk based products. The Bhel and Salt & Pepper flavours are also free of soya. However, our products might contain traces of some of these allergens as they are processed in a facility that also processes other soya, nuts and milk-based products.
Ok all that is good, but mate, how many chips in a pack?
We’ve got you covered on that front too! In our Squad Pack (52 gm) there are approximately 38 chips. That’s good for two to three people to share and feel satiated. For the same weight, you get up to double the number of chips with BRB as compared to the leading fried potato chips or nachos brands. Furthermore, all our chips are of the same consistent size and shape. None of those teeny-weeny little bits and crumbs that you get in a bag of fried chips. So, with BRB, there’s more chips, more sharing, and more fun for the entire squad.
How long do the packet of chips last?
A properly stored, undamaged and unopened pack of BRB chips should ideally be consumed within 9 months from manufacturing. Not that we expect a pack of these delish chips to remain unopened for this long! Once opened, we recommend consuming the pack without much delay or storing any remaining chips in an air-tight container.
Where do you manufacture these chips?
BRB Popped Chips are produced in India with a lot of care and painstaking attention to quality. We have setup a state-of-the-art manufacturing facility with the latest European popping machinery. All our raw materials are sourced domestically from leading suppliers of the highest quality. We are a big proponent of #VocalForLocal and #MakeInIndia and are developing several new innovative, tasty, and healthier snacks for Indian consumers.
Take my money already! Where can I buy BRB chips from?
BRB Popped Chips are available across hundreds of retail stores in Delhi-NCR and Hyderabad. We will be popping up in other cities across India very soon – so watch this space. We are also available online on all the leading platforms including Amazon, BigBasket, Milkbasket, Swiggy, Qtrove, LBB Shop, Supr Daily etc. Click here for the full list.
What’s with the QR code on the back of the packet?
Eat BRB Popped Chips and get rewarded for it – what could be better than that? The QR code is for a scan and win contest. Scan the QR code on your smartphone, go to the web link, and enter the contest on the website. This is your chance to win some cool BRB merch and other goodies. And what’s more, one lucky winner every month gets a bumper prize. So what are you waiting for – grab a pack now and scan the code.
I love your chips. How can I help in your mission?
Wooohooo! We’re so glad to know this – welcome to the BRB fan squad. Help us spread the word about BRB chips and rid the world of the tyranny of the same old, boring, insipid snacks. Share your story and your BRB moments on social media and tag us. Tell us your favourite flavour. Share your fun pics of enjoying a pack of BRB chips, either solo or with your gang. Follow us on Instagram and like our Facebook page. Or just drop in a note with your feedback to firstname.lastname@example.org.